prumt.com

OVERVIEW:

Prudential Montana Real Estate came to Future-Farm inc. frustrated and not happy with their site. Property displays were inconsistent and were saturated with useless tools that did not deliver. The site was not very adaptable and was having trouble keeping up with the growth of PMRE. In addition, site architecture and content was not optimized and continued to hurt search rankings.

GOALS:

Give them the works! Build the site on strict code for seo optimization. Interface with 4 unique MLS feeds to give quick and accurate results. Streamline the UI delivering relevant content faster with fewer clicks. Give PMRE the management tools to grow with.

STRATEGY:

Future-Farm started with a sitemap reorganizing both the front end and new back end administration features. Once the sitemap was finalized preliminary back end work began, and the front end layout and design process was initiated. Upon final approval of the site layout, html/css construction began, adhering to a strict and compliant standard for SEO. Once the initial stages of the front end and back end development was completed the site was staged on a testing server for final development and approval. Since launch we have continued to support the site and look for ways to improve it's performance in all areas.

ACCOMPLISHMENTS:

Future-Farm delivered a site that continues to dominate the search engine results for the Montana real estate market. Site traffic has improved along with the average time on the site. Prudential Montana www.prumt.com has the following keyword placements on Google: Montana Real Estate #1, Bozeman Real Estate #2, Big Sky Real Estate #4