Meeting Times
• Lecture: Wednesday 4:10pm in Roberts Hall 301
Textbook
• Required papers and patents to be handed out during lecture.
Instructor:
Sean Golliher
• Office phone: 406-599-727
• Email: sean AT future-farm DOT com
• Office hours by appointment.
Course Outcomes:
• Understand algorithms behind modern search engines.
• Understand paid search marketing algorithms.
• Understand the history of search engines.
• Understand important patents related to search engines.
• Be prepared for basic interview questions from companies that develop search engines and/or social networks.

Grading

25% of a student’s grade will come from attendance of regular lectures and attendance of the final presentations and 75% will come from the student’s final presentations and papers.
Final presentations will be graded as follows:
50% on the groups 20 minute final presentation
50% on the individual’s 1-2 page paper

At the end of the semester, grades will be determined based on your class average as follows:
• 93+: A
• 90+: A-
• 87+: B+
• 83+: B
• 80+: B-
• 77+: C+
• 73+: C
• 70+: C-
• 67+: D+
• 63: D
• 60: D-

“Driving Holiday Sales to Your Website Using Google AdWords”

Taught by Industry Expert:

Sean Golliher
Founder SEMJ.org
President Future Farm Inc.

Time: December 10th 11:30am- 1:00pm (Lunch Provided)

Seats limited to 30! Call Rene to make reservations at 406-245-4111

Course Outline:

Overview of Search Marketing

Understanding Google’s Ad Auction System

·           Negative keywords and match types

·           Google Ads: Writing compelling ads

·           Organizing Campaigns & AdGroups: Where to send traffic and linking pages

·           Geo-targeting

·           Setting AdWords Budgets

·           Recording & Tracking Conversions: Calculating ROI

·           Google Adwords Reporting

Speaker Bio:

Sean Golliher has been involved in Internet marketing for nearly 10 years. In 2007 he founded the search marketing industry’s only peer-reviewed search marketing research journal, SEMJ.org, whose subscribers include companies like eBay and Overstock.com. Editors include well-known search marketing experts from around the world. He is president and director of search marketing at Future Farm, Inc. where he works for large and small businesses in the areas of SEO, PPC, Analytics, Affiliate Marketing, and Social Media. He also works on PPC, SEO, and Social Media consulting for multi-million dollar companies like KidRobot.com.

Sean received his bachelor’s degree in physics from the University of Washington in Seattle in 1993 and his master’s in electrical engineering from Washington State University in 1998. He is a frequent speaker at search marketing conferences in the U.S. He also writes frequently on the subject of search marketing and blogs on technical issues at www.seangolliher.com. He co-authored a paper entitled “Understanding Social News” with the co-founder of Reddit.com.  He has appeared and been interviewed on well-known blogs and radio stations such as Clickz.com, Webmasterradio.com, and SEM Synergy. He was featured in a radio interview on SEM synergy with representatives from eBay discussing the future of affiliate marketing. To maintain a competitive edge for his clients he reads search patents, papers, and attends search marketing conferences on a regular basis.

Speaking:

Semantic Web conference: SEO and the Semantic Web, San Jose, Ca.

Panel Moderator Search Engine Strategies: Semantic Web and SEO, Chicago

Tech Ranch: Adwords & Search Marketing

Bozeman Chamber, Adwords  & Advanced Adwords

Invited International Search Summit London

Writing:

SEMJ.org: Introduction to Search Engine Ranking Variables and Algorithms, SEMJ.org 2008

SEMJ.org: Understanding Social News: Case Study Using Reddit.com, SEMJ.org 2009

Clickz.com: New Developments in Information Retrieval- http://www.clickz.com/3635768

Radio:

SEM Synergy- Interview with founder of Search Engine Marketing Journal

SEM Synergy- Sean Golliher, Will Martin-Gill eBay,  http://www2.webmasterradio.fm/sem- synergy/2009/inside-search-engine-optimization-journal/

Video:

WebMasterRadio: Interview with SEMJ.org founder Sean Golliher:

http://www.youtube.com/watch?v=_dCJCul4NQ4&feature=related

Internet Marketing:

Chosen to be acting director of Search Marketing for multi-million dollar toy company KidRobot.com

Consulting on Social Media, PPC, and SEO for Ski Resort www.moonlightbasin.com

Managed over $500,000 a year in Paid Marketing Spend

Drove millions of dollars of online sales a year through affiliate marketing channels.

To view the LPA web page  that Future-Farm created, visit  http://lpabozeman.org/

The highlights of the ArtWorks Festival evening of May 14th were silent and live auctions, featuring art created by Longfellow students. Money raised from these auctions helps support learning through the arts by funding artists-in-residence and other programs, as well as purchasing art supplies throughout the school year.  This year’s Festival was a resounding success! The Longfellow school community raised at least $28,000.00 on Friday night all of which goes to benefit the children of Longfellow and support learning through the arts.  This brings the total of money raised to $34,000 for the year.

ArtWorks is a year round, parent-funded arts program culminating in the Artworks Festival each May. The festival celebrates the arts, showcases student talents, and is the primary fundraising event to support the art program at Longfellow Elementary. Students collaborate with teachers, artists-in-residents, parents, and each others to create both individual and group works to present for sale to the Longfellow community. Items range from canvas bags to mirrors, chairs, and dressers.

Check out kidrobot’s amazing work kidrobot.com