Back by Popular Demand! Did you miss the course at the Billings Chamber Annual Meeting?

“Driving Holiday Sales to Your Website Using Google AdWords”

Taught by Industry Expert:

Sean Golliher
Founder SEMJ.org
President Future Farm Inc.

Time: December 10th 11:30am- 1:00pm (Lunch Provided)

Seats limited to 30! Call Rene to make reservations at 406-245-4111

Course Outline:

Overview of Search Marketing

Understanding Google’s Ad Auction System

·           Negative keywords and match types

·           Google Ads: Writing compelling ads

·           Organizing Campaigns & AdGroups: Where to send traffic and linking pages

·           Geo-targeting

·           Setting AdWords Budgets

·           Recording & Tracking Conversions: Calculating ROI

·           Google Adwords Reporting

Speaker Bio:

Sean Golliher has been involved in Internet marketing for nearly 10 years. In 2007 he founded the search marketing industry’s only peer-reviewed search marketing research journal, SEMJ.org, whose subscribers include companies like eBay and Overstock.com. Editors include well-known search marketing experts from around the world. He is president and director of search marketing at Future Farm, Inc. where he works for large and small businesses in the areas of SEO, PPC, Analytics, Affiliate Marketing, and Social Media. He also works on PPC, SEO, and Social Media consulting for multi-million dollar companies like KidRobot.com.

Sean received his bachelor’s degree in physics from the University of Washington in Seattle in 1993 and his master’s in electrical engineering from Washington State University in 1998. He is a frequent speaker at search marketing conferences in the U.S. He also writes frequently on the subject of search marketing and blogs on technical issues at www.seangolliher.com. He co-authored a paper entitled “Understanding Social News” with the co-founder of Reddit.com.  He has appeared and been interviewed on well-known blogs and radio stations such as Clickz.com, Webmasterradio.com, and SEM Synergy. He was featured in a radio interview on SEM synergy with representatives from eBay discussing the future of affiliate marketing. To maintain a competitive edge for his clients he reads search patents, papers, and attends search marketing conferences on a regular basis.

Speaking:

Semantic Web conference: SEO and the Semantic Web, San Jose, Ca.

Panel Moderator Search Engine Strategies: Semantic Web and SEO, Chicago

Tech Ranch: Adwords & Search Marketing

Bozeman Chamber, Adwords  & Advanced Adwords

Invited International Search Summit London

Writing:

SEMJ.org: Introduction to Search Engine Ranking Variables and Algorithms, SEMJ.org 2008

SEMJ.org: Understanding Social News: Case Study Using Reddit.com, SEMJ.org 2009

Clickz.com: New Developments in Information Retrieval- http://www.clickz.com/3635768

Radio:

SEM Synergy- Interview with founder of Search Engine Marketing Journal

SEM Synergy- Sean Golliher, Will Martin-Gill eBay,  http://www2.webmasterradio.fm/sem- synergy/2009/inside-search-engine-optimization-journal/

Video:

WebMasterRadio: Interview with SEMJ.org founder Sean Golliher:

http://www.youtube.com/watch?v=_dCJCul4NQ4&feature=related

Internet Marketing:

Chosen to be acting director of Search Marketing for multi-million dollar toy company KidRobot.com

Consulting on Social Media, PPC, and SEO for Ski Resort www.moonlightbasin.com

Managed over $500,000 a year in Paid Marketing Spend

Drove millions of dollars of online sales a year through affiliate marketing channels.

Future-Farm was pleased to help support the ArtWorks Festival at Longfellow School. Future-Farm created a website and blog where the Longfellow Parent Association can share upcoming events, news with the community, and information on how to get involved with the LPA.

To view the LPA web page  that Future-Farm created, visit  http://lpabozeman.org/

The highlights of the ArtWorks Festival evening of May 14th were silent and live auctions, featuring art created by Longfellow students. Money raised from these auctions helps support learning through the arts by funding artists-in-residence and other programs, as well as purchasing art supplies throughout the school year.  This year’s Festival was a resounding success! The Longfellow school community raised at least $28,000.00 on Friday night all of which goes to benefit the children of Longfellow and support learning through the arts.  This brings the total of money raised to $34,000 for the year.

ArtWorks is a year round, parent-funded arts program culminating in the Artworks Festival each May. The festival celebrates the arts, showcases student talents, and is the primary fundraising event to support the art program at Longfellow Elementary. Students collaborate with teachers, artists-in-residents, parents, and each others to create both individual and group works to present for sale to the Longfellow community. Items range from canvas bags to mirrors, chairs, and dressers.

Sean Golliher recently held two Lunch and Learns, “Google AdWords, Part I” at the Bozeman Chamber of Commerce on May 6. Sean reviewed the bidding process, ad rank, 3rd party tools, ad structure, quality score, target marketing, keyword matching, and conversion optimization.
Google AdWords Part 1 – Lunch & Learn PPT

Join us, March 24th, 5:00pm-8:00pm at the GranTree, Bozeman Montana. The event is sponsored by FUTURE-FARM, KBZK, Manifest Creative and “The Club” at GranTree. Sean Golliher will be giving a brief presentation on social media “Social Media 101″ at 5:30pm. There will be two other speakers discussing “Twitter and Facebook Basics” and “How I Use Social Media”. The info sessions will run until 6:30pm with a brief “question and answer” period in between. Stick around for food & drink specials, “Grande Nachos” and “Tweetarita” (mango margarita) until 8:00pm. If you are not on Twitter or Facebook, no worries, there will be computer stations helping people sign up. The event is FREE, and everyone is welcome. To RSVP and join the group click here.

Sean Golliher was invited to host and moderate a panel during SES Chicago. The panel covered RDFa, Microformats and Semantic web.  Representatives from Yahoo, Google, and Best Buy were present on the panel, helping make it a success.  Andy Atkins-Krüger wrote, “Congratulations to Sean Golliher, Jamie Taylor, Martin Hepp, Jay Myers and Nick Cox for putting together one of the most illuminating panels I’ve seen at SES or any conference for some considerable time. Well planned, well prepared, gripping to the end despite the relatively dry and potentially dull subject.  The panel was anything but dull.”

Future Farm will have a booth at the Bozeman Chamber Business Expo. We will provide information on website design and development, as well as Internet marketing strategies. Come see us!

Sean Golliher was invited to speak at the International Search Marketing summit www.internationalsearchsummit.com. Sean will speak about SEO and the semantic web technology.

Future Farm will teach a class titled, “Google AdWords: Bringing Quality Traffic to Your Website” Download the announcement or visit www.techranch.org